Logo
Our logo is a point of recognition for our customers, partners and stakeholders. As a foundation for the branding of our company, our logo symbolises our identity and values. It is a trigger for audiences to remember all that we stand for and recounts the relationship they have with us. Therefore, preserving the correct representation of this element is crucial in maintaining trust and confidence in our company.
Logo family
Two liner
One liner
Motto Stamp
Logo downloads
Click below to access our logo library. Here you can find the logo family in various colours, file formats and languages.
The look
Logo use
Our logos share common characteristics. Yet each one has individual qualities that make it suit particular instances. Follow the guide below to ensure you are using the right logo for each design element.
1. Logo usage for: Communication elements
2. Logo usage for: Company elements
3. Logo usage for: Branded elements
4. Logo usage for: Packaging
5. Logo usage for: Social media avatar
*We have a separate visual guide for branding on customer packaging.
Logo use examples
1. Logo for communication elements
Use the two-liner logo in white on bright blue background. The logo should not be included within the bright blue frame element.
3. Logo for branded elements
Use the one-liner logo in full colour or white. The motto stamp can be used in combination with the one-liner logo, where space is available. Be aware that the trademark is not used for exterior branding.
4. Logo for packaging
Use the motto stamp in a single solid colour: black or white.
5. Logo for social media avatar
Use the full-colour motto stamp.
Logo size in print
Scale the logo proportionately when working with larger print formats, e.g. posters. The size for the motto stamp does not apply for print on packaging.
Below is an overview of our recommended logo sizes on standard print formats (like A3 and A4).
Always make sure our logos are readable.
Logo size in digital
Always make sure our logos are readable. This may not always be possible in some formats, e.g. social media. In that case, aim for instant recognisability.
Below is an overview of our recommended logo sizes in digital formats.
Always make sure our logos are readable.
Logo safe space
The logo should always be surrounded by an area of safe space on all sides.
- On the one-liner and the two-liner logos the safe space should correspond to the logo height.
- On the motto stamp the safe space corresponds to half of the logo height.
On some format you may not be able to ensure the safe space. E.g. on a pen or on processing equipment. In this case, prioritise readability over safe space, but always aim for a logo that is both readable and surrounded by safe space.
Don't
Don't
Don’t use too many logos.
Don't
Don’t use the motto stamp as a prominent logo. It can only be used to complement the one- or two-liner logo. Exceptions include use of the motto stamp on packaging and as avatars.
Don't
Don’t use the full-colour logo on a bright blue background.
Don't
Don’t change the original colours.
Don't
Don’t recolour the logo. Use the versions available.
Don't
Don't place a logo in colours that are not easily distinguishable from the background.
Don't
Don’t rotate or flip the logo.
Don't
Don’t change the sky blue colour to bright blue in the motto stamp.
Don't
Don’t crop the logo.
Don't
Don’t change the relative sizes in the logo.
Don't
Don’t use the house mark alone.
Don't
Don’t use another logo than appointed in the table above.
Don't
Place the Tetra Pak logo on the image together with the bright blue frame.
Don't
Place the Tetra Pak logo on the bright blue box together with the bright blue frame.